In today’s transformative era, the significance of brand management solutions has surged. World-leading organisations prioritise defining their brand’s essence, stance, and future trajectory.

Our decades of experience and deep diving approach combines the three core fundamental and dynamic elements in any market – people, businesses, and interactions. With this domain expertise and intelligence we’re able to set an ideological ambition for a business and build in flexibility, meaning your business stays aligned to its direction while responding to the market shifts.

To be a world-leading brand; it takes an iconic move to stay ahead of expectations not an incremental move to just stay in the game. NBNM’s brand management solutions pave the way for your success.

Our Approach & Process

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Our Approach

Our brand management solutions combine the power of human truths, economics and human experiences which gives brand a mileage to take iconic moves.

Implementation Process

01) Discovery

We combine domain expertise and industry insights to identify brand gap and legacy solutions that helps businesses in taking big lead ahead of customers and competitors.

KnowledgeInsight
Brand VisionBusiness Plan
Niche MarketSales & Marketing
Touch PointsGTM Strategy
ProductsCustomers
ServicesCompetitors
Culture-

02) Positioning

To position the brand as iconic; firstly we analyse brand metrics based on awareness, familiarity and consideration. And later we define brand values, brand pillars and key differentiators.

AnalyseDefine
Brand MetricsValues
AwarenessBrand Pillars
FamiliarityKey Differentiators
ConsiderationPosition

03) Creation

Bold iconic moves require strong preparation of brand attributes, essence, personality and content strategy which helps in creating brand name, messaging and tone of voice.

PrepareCreate
AttributesBrand Name
Brand EssenceMessaging
PersonalityTone of Voice
StrategyTrademarks

04) Application

Aligning the most essential components of design with the ideology of the brand in order to produce an effective and efficient campaigns that attracts more loyal customers.

DesignProduce
Logo/TaglinePromotions
StylingCampaigns
PalletesMedia Mix
GuidelinesDigital

05) Results

Rollout brand voice through key customer focused mediums and monitor key performance matrix that helps brands to analyse and track customer experience.

RolloutMonitor
Advertising/PublicityAssociation
DigitalExperience
Social MarketingLoyalty
Email OutreachTrack & Adjust

Brand Management Solutions

01

Brand
Positioning

Brand Positioning is one of the most crucial and conceptual iconic move for the brand to play relative to competitors, and is fundamental to marketing, communication and brand massaging.

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02

Brand
Architecture

Brand Architecture helps in obtaining brand clarity and maximise ROI. Thus it is the strategical, relational and logical structure for all brands in the portfolio.

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03

Brand
Extension

When brand becomes successful, extending it to new categories increases its market share and thus reduces development cost. It involves in stretching the brand to new categories.

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04

Brand Auditing
& Research

Brand Auditing and Research is important to understand the messaging and communication gaps of a brand internally as well as externally. It provides the foundation for improving brand image.

05

Brand
Naming

A strong brand name act as a foundation for your company or product to stand out in today’s cluttered media environment. A perfect blend of creativity and strategy will result in strongest brand names.

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06

Brand Strategy & Activation

Brand strategy and activation involves introducing the brand to real life and thus delivering experience of a brand at every touch points.

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How We Can Help

  • We’ve a proven track record of reputable subject matter experts having decades of experience into brand consulting. 
  • Focus on building iconic brand images across multiple industries

  • In-house capability to provide full service brand strategy consulting and brand implementation services.

  • Our brand consulting team members have proven skills sets and experience encompasses agency, brand management and research.

  • Focus on building customer-informed brand vision to serve as a touchpoint for the organisation; and design optimal brand positioning to maximise target relevancy and competitive differentiation.    
Brand Auditing & Research
Brand Architecture
Brand Positioning
Brand Strategy & Activation
Brand Naming & Extension

See What Customers Say

"NBNM's Team were true partners that cared about our brand, business and the final work produced. The team helped crisply shape that vision and narrative, and transformed it to an absolutely fantastic visual expression. The team was an absolute joy to work with!"
Rolex, United Kingdom
Rolex, United Kingdom
VP Marketing
"We didn't know what to expect, but the result is beyond our expectations. Our work together not only resulted in an amazing new concept, but also provided us the opportunity to scrutinise our business with thought-provoking questions that helped bring our vision to life. "
BMW, Munich
BMW, Munich
Manager
"Working with NBNM was a great experience from start to finish. They worked quickly and efficiently and were very patient throughout the process. We would not have been able to stand up our new program without their industry expertise and guidance. I can testify they are the gold standard."
Lufthansa, Frankfurt
Lufthansa, Frankfurt
Senior VP Digital

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