Beauty Buffet, a well-established beauty products manufacturer in Thailand, was keen to expand its horizons and make a grand entrance into the vibrant and dynamic Indian beauty market. Faced with the challenge of standing out in a crowded marketplace, they sought to introduce a unique concept that would capture the hearts and minds of Indian consumers.
The result was the innovative idea of integrating the concept of a breakfast buffet with cosmetic retail sales – a concept they aptly named “Beauty Buffet.”
This case study explores how this novel idea propelled Beauty Buffet to success in the Indian beauty segment.
Client:
Beauty Buffet
Industry:
Beauty & Personal care
Business Model:
B2C & D2C
Category:
- Market Entry Strategy
- Regulatory Compliance & Legal Structuring
- Infrastructure Setup
- Business Strategy
- Resource Planning & Hiring
- Strategic Partnerships
- Brand Management